Vue Entertainment Limited Privacy Notice

At Vue Entertainment Limited, we take your privacy seriously. This Privacy Notice (“Privacy Notice” or “this Notice”) describes how we treat Personal Data you provide us or that we may collect about you. It also explains your rights in relation to your Personal Data and how to contact us if you have questions about how we use your Personal Data.

Personal Data is any information that identifies you personally (such as your name, email address or phone number) or from which you are identifiable. This includes information that you provide to us when you use our website(s), our app, visit us in our cinemas, contact us, or post on our social media platforms. It also includes information we generate regarding your use of our website or Club Vue app that can be linked directly or indirectly back to you as well as information we may collect about you from others (collectively, "Personal Data").

This notice describes our practices in connection with Personal Data that we collect from you through any of the above channels.

This notice covers:

Who is the controller(s) of your Personal Data?

What Personal Data does Vue collect and how is it used?

Does Vue collect Personal Data of children?

Does Vue share Personal Data with any third parties?

Does Vue transfer Personal Data to other countries?

How does Vue keep Personal Data safe?

What rights do I have regarding the use of my Personal Data?

How can I contact Vue about this Privacy Notice and its processing of my Personal Data?

What happens if this Privacy Notice is updated?

Who is the controller of your Personal Data?

Vue Entertainment Limited (“Vue”, “we” or “us”) is the controller of your Personal Data as described in this Notice.

Vue is registered with the UK Information Commissioner’s Office (ICO) with registration number: Z9708455

What Personal Data does Vue collect and how is it used?

The following section sets out how we collect your Personal Data, which Personal Data we collect, why we collect it, the lawful basis for collecting it and how long we will keep it.

Personal Data collected when you contact us

When you contact Vue through any channel, including our website (and any webforms you complete, including the online survey), Club Vue app, social media (including leaving comments or posts on our pages or tagging us), our online insight community platform, email or by telephone, we will collect the Personal Data you provide to us in order to respond to your request. You do not need to provide this information to us but, if you don't, we will not be able to respond to your communication.

Personal Data of UK job applicants will be used in accordance with our Applicant Privacy Policy.

Information collected

Purpose of processing

Lawful basis relied on

Retention period

Information you provide to Vue in order to:

Request information about our products and services.
Make a complaint or provide us with feedback.
Request information related to press inquiries.

This may include any Personal Data you include in your request, including, but not limited to:

Name
Contact information (postal address, email, telephone number)
Your voice when you call us (which is recorded)
Accessibility information
Any image, audio or video responses directly submitted by you

We use this information:

To respond to your request.
To ensure we are providing a high level of customer service and responding to customer queries.
To improve or develop new products or services.
To monitor customer / potential customer communications for quality and training purposes and to investigate any complaints or disputes.
To manage our brand and public relations.
To conduct market research analysis or to engage a third party provider to conduct such research on our behalf.
To support internal research presentations and briefings.

Legitimate interests – we have a legitimate business interest in:

Understanding customer / potential customer feedback.
Responding to your inquiries, complaints and feedback in a consistent way.
Managing our corporate reputation.
Service development and improvement and ensuring that our customers get the most out of our products and services.
Providing a high level of customer service and appropriately responding to customer queries.

For as long as you have a relationship with us or, if you do not have a relationship with us beyond this communication, for a reasonable length of time that lets us understand how people use our website or achieve the relevant purpose (using anonymised and aggregated data where feasible).
Voice recordings are retained for a period of 12 months from the recording date.
Customer feedback is retained for a period of 18 months from the date of receipt.

Personal Data collected when you visit our website and Club Vue app

When you visit our website or use our Club Vue app, we will collect information about you and your device using cookies and website analytics tools. To the extent that this information is anonymised, it is not Personal Data.

For further information on how we use cookies on our website and how you can manage the information we collect, see our Cookie Policy.

Information collected

Purpose of processing

Lawful basis relied on

Retention period

Information about website visitors and Club Vue app users including:

Visitor's IP address (a computer's numerical internet address).
The websites from which visitors access our website (using cookies).
The type of web browsers used to access our website.
The device used to access our website.
The pages viewed on our website or Club Vue app.
Interactions with website components, including buttons clicked, form submissions, and other elements of the website or Club Vue app.
Data related to user sessions (e.g., session duration, frequency of visits).
Consent data (whether the user has consented to non-essential cookies and/or receiving personalised content).
Data on previous interactions with the website (including past purchases, browsing history, etc.)

We use this information to:

Monitor the way our website is used.
Identify issues with the website and users' experience of it.
Track and measure user visits and engagement.
Personalise offers, content, features, and recommendations for individual users.
Understand user behaviour on an individual level for improving the website and overall customer experience.
Improve the overall website experience by adapting content to the user's preferences.
Maintain network and information security.

Consent – for non-essential cookies.

Consent – for sending personalised offers, film news, reminders and alerts.

Legitimate interests – for essential cookies as we have a legitimate business interest in understanding:

How our website is accessed.
How it is used.
Any problems users have with accessibility and usage across multiple devices.
Use of our websites to improve our products and services.

Legitimate interests - we use information about how you use our website and the Club Vue app to protect your information against loss or damage, theft or unauthorised access and protect our systems and business.

We will keep this information for a reasonable length of time that lets us understand how people use our website and assess and resolve any technical issues they may have (using anonymised and aggregated data where feasible) and normally for no more than 12 months.

Personal Data collected when you purchase products or services from us

When you purchase products and services from us, including when you purchase screening tickets, gift cards, and/or book a private screening we collect Personal Data in order to fulfil your request. Where someone purchases a product or service on your behalf, we will collect your Personal Data from them.

Information collected

Purpose of processing

Lawful basis relied on

Retention period

Basic contact data, such as your name, postal address, email address and telephone / mobile number.
Age / Date of Birth (for screening ticket purchases and purchase of alcohol).
Transactional and billing information.
If you purchase your cinema ticket online, we will retain the purchase history.

We use this information to:

Issue you with your ticket purchase or confirmation of your private screening.
To meet legal obligations regarding age restricted products (films and alcohol).
Take payment for purchases.
To prevent and detect fraud and to monitor purchases.
To ensure we provide you with appropriate and relevant promotional offers.
To conduct analysis of our customers’ spend and location to improve our business.
Cinema ticket purchase history is retained so that we can provide you with a refund if requested.

Performance of a Contract - to issue you with your purchase.

Legal Obligation – when selling age-restricted products.

Legitimate Interest – in order to:

Prevent and detect fraud.
Provide our customers with the most relevant. promotional offers.
Improve our business and offerings.

For as long as you have a relationship with us and for a period of 7 years thereafter.

Sales records are maintained for a period of 5 years from the date of the earliest record being analysed.

Personal Data collected when you make payments online, in app and at our cinemas

When you purchase products and services from us, including when you purchase screening tickets online or in app and purchase food, drink or other services at our cinemas we link Personal Data from your transactions to better understand your spending.

Information collected

Purpose of processing

Lawful basis relied on

Retention period

Transaction data (such as the Payment Account Reference or PAR) from your purchases online, through the Club Vue app and when you make in person purchases at our cinemas.

We use this information:

To link your online and in person transactions.

Legitimate Interest – in order to:

Improve our business and offerings.
Improve our understanding of your spending.
Provide our customers with the most relevant personalised offers, film news, reminders and alerts (where they have consented to receiving these).

For as long as you have a relationship with us and for a period of 7 years thereafter.

Sales records are maintained for a period of 5 years from the date of the earliest record being analysed.

Personal Data collected when you create an online account or become a Vue Member

When you create an online account on our website or become a Vue Member we will collect the following Personal Data from you:

Information collected

Purpose of processing

Lawful basis relied on

Retention period

In order to create an account, we require the following information:

Basic contact data, such as your name, and email address
Your local Vue cinema
Date of Birth
Payment card information (all payment details are sent to and managed securely by our third-party payment service provider. Vue will only retain the card type and last four digits as a reference of the purchase).

Once you have setup an account, we collect the following information:

If you purchase your cinema ticket online, we will retain the purchase history.

We use this information to:

Set up your account.
Process your purchases.
To provide you with exclusive offers.
Cinema ticket purchase history is retained so that we can provide you with a refund if requested.

Performance of a Contract - to issue you with your purchase.

Legitimate Interest – in order to prevent and detect fraud and to provide our customers with the most relevant promotional offers.

Legitimate Interest – to improve our business and offerings

For as long as you have a relationship with us and for a period of 7 years thereafter.

Personal Data collected when you enter competitions and promotions

From time to time, Vue may offer competitions and promotions on our website, app, social media, via email, and within our cinemas. When you choose to participate, we will collect the following information about you:

Information collected

Purpose of processing

Lawful basis relied on

Retention period

Basic contact data, such as your name, and email address.

Date of birth.

We may also collect your image (photograph, video) or voice (sound recording), but only where we have your consent.

We use this information to:

Enter you into the competition or promotion.
Ensure you are of legal age to enter into the competition or promotion.
Notify you as the winner of a competition or promotion.
To market our products and services.

Performance of a Contract - to enter you into the competition or promotion.

Legal Obligation – to ensure you are of legal age to enter into the competition or promotion.

Consent – where we collect and use your image or voice.

For as long as you have a relationship with us and for a period of 7 years thereafter.

When you visit us in our cinemas

Information collected

Purpose of processing

Lawful basis relied on

Retention period

When you visit us at a Vue cinema, we may collect the following:

Images and videos (via CCTV and body cameras).

We may also need to collect health and safety information:

Where required by law (e.g. in the case of a pandemic). We will only collect the information required by law.
In the event of a injury, dangerous occurrence or other legally reportable incidents. We will only collect the information required by law.

We use this information to:

Prevent and detect crime and for safety and security.
Comply with our legal obligations.

Legitimate Interest - to provide a safe and secure environment for our visitors and to maintain appropriate records in the event that we need to commence or respond to and manage any legal proceedings or requests for footage.

Legal Obligation – where we are required to collect health and safety information.

Recorded footage is retained for a period of 30 days unless there is an ongoing investigation where the footage will be retained for the duration of the investigation and for a period of 7 years from the closure of the investigation.

Health and safety records are maintained for a period of 3 years.

Personal Data collected when you sign up to our Club Vue Loyalty Scheme

When you sign up to our Club Vue Loyalty Scheme in the Club Vue app, we will collect the following information about you:

Information collected

Purpose of processing

Lawful basis relied on

Retention period

In order to create your Club Vue app account, we require the following information:

Basic contact data, such as your name, and email address.
Date of birth.

Once you have setup a Club Vue app account, we collect the following information to manage the loyalty scheme:

Data on your in-app purchases.
Data on the Stamps you have collected and rewards that you have redeemed.
Data on previous interactions with the app (browsing history, etc.)
Reminders you set about upcoming film releases and film bookings.
Consent data (whether the you have consented to receiving personalised content).
Consent data (whether the you have consented to receiving with updates, personalised offers, film news, reminders and alerts).

We use this information to:

Enter you to sign up to our loyalty scheme.
Verify that you are aged 13 years old or over.
Enable you to collect and accrue digital stamps.
Let you redeem digital stamps for rewards.
Provide you with personalised offers and rewards.

Performance of a Contract - to administer the Club Vue Loyalty Scheme and enable you to collect Stamps to redeem for rewards.

Legitimate Interest – in order to:

Provide our customers with the most relevant rewards.
Improve our Club Vue App, our business, our offerings and rewards.
Provide our customers with the most relevant personalised promotional offers via push notifications.

Consent – for non-essential Software Development Kits (SDKs), which work in a similar way to cookies, and are used to deliver personalised content.

Consent – to send you push notifications with updates, personalised offers, film news, reminders and alerts.

For as long as you have a relationship with us and for a period of 7 years thereafter.

Sales records are maintained for a period of 5 years from the date of the earliest record being analysed.

Marketing and Service Communications

If we have collected your Personal Data through any of the channels listed above we may use this for marketing purposes (in line with applicable marketing rules) and servicing communications. Special categories of data are excluded from use for marketing purposes as are images and CCTV footage. The marketing materials will be related to: suggestions and recommendations about services that may be of interest to you, including films that may be of interest to you, exclusive offers and promotions relating to new films and merchandise, competitions and film related offers and promotions of our partners. Servicing communications will contain information related to products and services you have with that is not marketing (e.g. information about the Vue Membership).

We will only send you marketing messages where you have provided your consent for such messages. These messages will be sent via email and push notification if you use the Vue app.

You can opt out of receiving email marketing at any point by:

clicking on the unsubscribe link on all our emails
emailing us at dataprotection@vuemail.com
opting out of receiving push notifications within the Club Vue app

When you opt-out of email marketing we will keep your email address on a suppression list so that we do not send you emails.

Opting out of marketing materials does not prevent us from sending you servicing communications related to existing products and services you have with us (e.g. the Club Vue app).

Does Vue collect Personal Data of Children?

Access to Vue’s services and cinemas may have age restrictions. We will request a date of birth to verify age in such circumstances. This will apply to age-restricted offerings in our cinemas as well as the ability to create a Vue account, which is restricted to those over the age of 13. Vue does not collect Personal Data of individuals under the age of 13.

Does Vue share Personal Data with any third parties?

From time to time, Vue may share Personal Data with the following categories of third parties for the following purposes (which will generally be pursuant to Vue’s legitimate interests):

Our group companies and affiliates for legitimate reasons related to the running of our business.
Third parties who perform services on our behalf to enable them to support the services we provide to you, including:
- online payment processing providers
- CCTV/Body Cam footage redaction service
- database system providers
- outsourced customer service providers
- digital marketing agencies
- market research provider
- website platform provider
- website analytic providers
- social media platform management providers
- mobile app providers
- cloud hosting service providers
- professional advisors including: auditors, consultants, insurers and lawyers

We only allow our third party service providers to handle your Personal Data on our behalf if we are satisfied that they will take appropriate measures to protect your Personal Data. We also impose contractual obligations on those service providers to ensure they only use your Personal Data to provide the requested service.

We may also share your information with third parties in the following circumstances:

Business transactions

We may share your Personal Data in connection with a sale or prospective sale of Vue or business transaction relevant to Vue. We have a legitimate interest in disclosing or transferring your Personal Data to a third party in the event of any reorganisation, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings). Such assets may include databases such as our user directory or marketing database. Such third parties may include, for example, an acquiring entity or investor and its advisors, who will be required to keep such information confidential. Such transfers will generally be pursuant to Vue’s legitimate interests.

Legal Requirements

We will also disclose Personal Data: (1) if we are under a duty to do so; (2) in response to lawful requests by public authorities (including to meet national security or law enforcement requirements) and, where applicable, in accordance with our internal policy on access by government or regulatory authorities; and (3) in our sole discretion if we believe that such disclosure is appropriate in connection with an official government or regulatory investigation or in response to a perceived significant threat to a person's health or property.

Vue may also process your Personal Data if necessary for the purpose of bringing or defending legal claims or responding to regulatory investigations.

Does Vue transfer Personal Data to other countries?

Your Personal Data may be stored and processed in any country where we have facilities or in which we engage service providers. Most frequently, this will include transfers to the Vue affiliates located in the European Union (EU) and European Economic Area (EEA) but may also include transfers to third parties located outside of the United Kingdom and EEA. Where this is the case, all such transfers will be made in accordance with applicable law.

For transfers of Personal Data to countries that are not recognised as “adequate” by the UK Secretary of State, we put in place appropriate contracts that include the UK International Data Transfer Agreement or an Addendum to the European Commission’s Standard Contractual Clauses for international data transfers. To access a copy, please contact dataprotection@vuemail.com.

What rights do I have regarding the use of my Personal Data?

You have certain rights in relation to how we use your Personal Data. These rights only apply only where Vue processes your Personal Data as a controller, as set out above in this policy.

Individuals located in UK and the EU and EEA, have certain rights regarding their Personal Data, as set out in more detail below. Some of these rights, e.g., the right to be forgotten or the right to request that we transfer your information to another company, will only apply in certain circumstances. Most rights are also subject to certain exceptions and exemptions that may mean that we are not always legally required to comply with your request in part or in full.

Rights	What does this mean?
The right to be informed	You have the right to be provided with clear, transparent and easily understandable information about how we use your Personal Data and your rights. This is why we are providing you with the information in this notice.
The right of access	You have the right to know how we are using your Personal Data, a right to see a copy of the Personal Data we hold for you and a right to be provided with additional information, for example, about how and why we are using your Personal Data and who it is being shared with. This is so you are aware and can check that we are using your Personal Data in accordance with data protection law.
The right to request that any inaccurate Personal Data is amended	If you think that any of the Personal Data we hold about you is inaccurate or incomplete you have the right to request that we amend it.
The right to erasure	This is also known as ‘the right to be forgotten’ and, basically, enables you to request the deletion or removal of your Personal Data where there is no compelling reason for us to keep using it. This is not a general right to erasure and we have to comply only where: We are processing your Personal Data because you gave us consent and this is the legal basis we are relying on for such processing; or Where, on the basis of our assessment, there is no genuine reason for us to continue processing your Personal Data; and We have no legal obligation to retain the Personal Data you have requested to be deleted.
The right to restrict processing	You have rights to ‘block’ or suppress further use of your Personal Data. When processing is restricted, we can still store your Personal information, but may not use it further. We keep lists of people who have asked for further use of their Personal Data to be ‘blocked’ to make sure the restriction is respected in future.
The right to data portability	You have the right to receive your Personal Data in a structured, commonly used and machine-readable format and to request that this data is transmitted to another controller where this is technically feasible. This right only applies to Personal Data you have provided to us yourself (not any other information), that we process by automated means based on your consent or for the performance of a contract with you.
The right to object	You have the right to object to the use of your Personal Data in some circumstances, such as where we don’t have to process your Personal Data to meet a contractual or other legal obligation. For example, you may object to the use of your Personal Data for direct marketing purposes.
The right not to be subject to a decision based solely on automated processing, including profiling	You have the right not to have your Personal Data used to make solely automated decisions about you that you impact you. For example, you have the right not to have your Personal Data used to create a profile of you that automated decisions are later based on without there being any human involvement in that processing.
The right to withdraw consent	If you have given your consent to anything we do with your Personal Data, you have the right to withdraw your consent at any time (although if you do so, it does not mean that anything we have done with your Personal Data with your consent up to that point is unlawful). This includes the right to withdraw consent to us using your Personal Data for marketing purposes.

If you would like to exercise or discuss any of these rights, please contact us using the information below.

How can I contact Vue about this Privacy Notice and its processing of my Personal Data?

Vue has appointed a Data Protection Officer (“DPO”) who is responsible for ensuring Vue’s adherence to this Notice. If you have any questions about this Privacy Notice, how we process your Personal Data, or would like to exercise any of your rights as set out in this Notice, you may contact our DPO as follows:

By email to: dataprotection@vuemail.com

or

By writing to us: The Data Protection Officer at 3rd Floor, One Ariel Way, Westfield, London, W12 7SL

If you are unsatisfied with the way we have dealt with a data protection related issue you are entitled to make a complaint to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues, via their website (https://ico.org.uk/), by calling them on 0303 123 1113 or by post to:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK95AF

What happens if this Privacy Notice is updated?

We regularly review this Privacy Notice and will update it as required if there are any changes to the manner in which we process Personal Data or changes in law require us to update it. This Privacy Notice was last updated on 31 January 2025

We encourage you to periodically review this Privacy Notice for the latest information on our privacy practices.

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